Fast Beer Tap Maker Markets Home Kits

Postby Caladus » Mon Nov 14, 2005 10:57 am

<span style='color:red'>DAMN!!! Faster pours AND MORE beers per keg!!! Gimme that and woman that can cook and I'd NEVER leave home!</span> :P

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By RYAN NAKASHIMA, AP Business Writer

MILWAUKEE - The company that sped up pulls of draft beer at sports stadiums around the country with its Turbo Tap nozzle is bringing the technology to rec rooms across America.

Laminar Technologies LLC has outfitted six sports arenas including U.S. Cellular Field in Chicago and some 30 Chicago bars, receiving fawning media coverage. Time magazine lists the gadget as one of the coolest inventions of 2005 in an issue that hits newsstands Monday.

After all the attention, the company says hundreds of beer drinkers are clamoring to get a Turbo Tap of their own. On Monday the company will start selling home kits online for those who have drilled holes in refrigerators to make "kegerators" or bought special coolers to serve draft beer in their basements, garages and recreation rooms.

"It brings the project back to our roots," said inventor Matthew Younkle, the company's president and chief technology officer, who came up with the idea with partner Kristofer Dressler when they were students at the University of Wisconsin-Madison.

"At that point we weren't thinking about pouring beer in a concession environment," said Younkle, 32. "We were thinking about ways to pour beer faster at a party."

The Chicago-based company started sales in January and has doubled sales every month since July although it would not release those figures.
The Turbo Tap's main market will remain the big stadiums with hundreds of taps to convert, Younkle said. If home sales reached 10 percent of the total, "we would be thrilled," he said.

While home users are not concerned with better sales, they are drawn by the same attributes that attracted businesses: pints poured in about two seconds — what the company claims is up to <span style='color:blue'>four times faster than a normal tap</span> — and <span style='color:blue'>keg yield up to 30 percent better </span>
than regular.
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